Q2. How does your product engage with audiences and how it would be distributed as a real Media text?

2) How does your product engage with audiences and how it would be distributed as a real Media text?

One of the great appeals of the Thriller genre is its focus on building tension and creating well-crafted scenes designed to capture and keep the attention of the audience. Rather than simply giving away the plot at the beginning and relying on one-dimensional stock characters, good thrillers are nuanced and though-provoking. The audience watches because they want to unravel the mystery at the core of the plot. Downtime attempts to emulate this effect by raising more questions than it answers. In a way, I tried to keep all the elements of the piece as minimalist and streamlined as possible while also creating a ominous atmosphere (through my soundtrack, cinematography, editing, and soundtrack) that would keep viewers engaged. Most importantly, I think that meaning can be conveyed through effective implied questions rather than just relying on simple exposition, especially in the opening scene of a film. Therefore, I made sure to give away as little as possible. 

Due to my limited budget and lack of a film resume, if I were to market this film I would turn to the independent film industry, sending it to festivals like Sundance, Cannes, etc, hoping it would be screened for competition. Moreover, I would put trailers on youtube, and engage with various film bloggers to generate buzz online. Unlike in the past, when film distribution was limited to major studios, vhs tapes, and television, technological globalization allows filmmakers to use a wide range of distribution channels to find audiences. I would consider markets where my movies would likely have the most appeal, and apply these digital tools to get it distributed as widely as possible within those markets.